Joey Valence and Brae are a rising rap duo that you should have heard about by now. Read more about how these two unconventional artists make music that feels new and electric for the upcoming generation, but also makes your dad reminisce his teen years listening to the Beastie Boys.

With an incredible underground lineup to start the year, The Smoker’s Club set the bar high for performances in 2024. Click to read more.

“NVR KNEW”

a deep dive into the artists you should know about, before they blow up

Football (soccer) jerseys are staples of pop culture all around the world. We spoke to co-owner of Classic Football Shirts, a company centered around bringing vintage and current jerseys into the hands of fans. Learn more about what it took to establish this brand.

Bad Bunny went from 10 listeners on SoundCloud to being the face of an entire culture. Learn more about the value Benito Martinez places on this role and his importance at the forefront of the Latino people.

Calling someone a “Rap Weirdo” seems almost rude, but read to find out why these are some of the most important figures of modern day hip-hop.

Performance is an art that few artists manage to tame and conquer. Click to find out why JID and Smino are well on their way to perfecting the craft.

175 is not a company, it is a community filled with passion built from the ground up. Learn more about the members and the man behind the camera.